Kill Your Darlings (Online Marketing)

Example 1)

Win TIX to see 'Kill your Darlings' with the KYD cut-up exhibition facebook event. It is a below the line example, which attracts everyone that is on facebook which is easily updateable and reaches large numbers.

Example 2)

Radio 2 BBC Interview on iPlayer Radio. This targets middle class adults who listen to Radio BBC 2 in the afternoon. This is valuable marketing opportunity since it's viral potential.

Interview

Example 3)

BFI London film festival interview on youtube. There are many examples of this but my example if from Red Carpet News TV. This is a below the line example from an above the line event and reaches everyone on youtube which means it's global and is in short-form content.

The Hobbit: Desolation of Smaug (Online Marketing)

Example 1)

Online article about the new trailer from the Telegraph. It is a below the line example of an above the line example (TV trailer), reaching middle class adults who read the telegraph. It uses different format to view (is able to watch the trailer online) and has a good connectivity since people can share it.

Source 1

Example 2)

Facebook page specifically for the UK, this is a below the line example. This is able to reach everyone on the web that uses Facebook and is used to connect the fans to stuff about The Hobbit. It has exclusive HD photos and is easily updateable.

Source 2

Example 3)

Comicon in London 2013 were giving out tickets to the worldwide Hobbit fan event. This is an example of above the line. It attracts those who attend Comicon of all ages. It involves audience involvement and has viral potential since it can be shared so more people can know about it.

Kill Your Darlings

Interview of Daniel Radcliffe at the BFI London Film Festival. There are many on youtube, here is one(above)

Audience: Everyone including those who are subscribed to the youtube channel that is uploading the video. 

Kill Your Darlings

http://owlgalleon45.tumblr.com/post/67703388789

On ITV News 6PM, Daniel Radcliffe is at the Cut up event in Waterloo to celebrate the launch of 'Kill Your Darlings'

Audience: Everyone in waterloo and people who watch ITV in the evening.

Kill Your Darlings

http://www.theguardian.com/film/video/2013/nov/22/daniel-radcliffe-video-interview

The Guardian behind the scene photoshoot and interview

Audience: 25-54 year old middle-class people.

The Hobbit

Magazines exposing 'The Hobbit: The Desolation of Smaug'

SFX Magazine-Interview with the main actors of The Hobbit.
Audience- Sci-fi fans, middle-class young adults

 Empire Magazine- Has limited edition Hobbit Collector's set of 4 to attract the fans.
Audience: 16-30 year old middle-class people.

MyM Magazine- 'The Hobbit: Desolation of Smaug' will be in the next issue of this magazine, as promoted in the images above.

Audience- Fans of movies, animes, manga, games and media. 

SciFiNow Magazine:
Audience: Key audience profile is 80% males, 20% female, ages 20-45

SciFiNow's Terms:
Heroes-
SciFiNow attactracts affluent, discerning consumers, investing early in the latest technology and the coolest new brands. They look to SciFiNow to guide them through their burgeoning fascination in genre entertainment.

Trekkies-
Immensely loyal heavy investors in their favourite brands

Hobbits-
Voracious readers of industry professionals, they are informed and aware literary enthusiasts who interact with SciFiNow as a source of knowledge.

The Hobbit: Desolation of Smaug Brief Reseach

UK Release Date? 
13th December 2013

Institutions behind the film's production and distribution? 
Production:  Metro-Goldwyn-Mayer(MGM)
                     New Line Cinema
                     WingNut Films.

Distribution: Warner Bros
                       Cocinsa
                       Forum Hungary.

Film production budget?
$250,000,000 (from MGM and New Line Cinema)

Nationality of film?
American

Any connections with other films?
It is a sequel to a three-part film series, which begins with 'The Hobbit: An Unexpected Journey' and the one after it will be 'The Hobbit: There and Back Again'. These three films are the prequel to 'The Lord of the Rings Trilogy'.

Director?
Peter Jackson

Star name in cast?
Benedict Cumberbatch- Smaug/ The Necromancer
Evangeline Lill- as Tauriel
Richard Armitage- as Thorin
Orlando Bloom- as Legolas
Hugo Weaving- as Elrond
Ian MacKellen- as Gandalf
Martin Freeman- as Bilbo

What is the film about?
The film will take Thorin and Company to Beorn's house, through Mirkwood, Laketown and eventually, into Smaug's lair

Target Audience?
Fans of 'Lord of the Rings' as well as lovers of the genre, which in this case is Fantasy, Drama, Action, Adventure and Sci-fi.