On the KYD facebook page.

Reaches people all over the world that has liked their pages and those who are friends with the people sharing the link.

A special Hobbit: Desolation of Smaug calendar form sold in waterstones.

Attracts people who go to waterstones to buy books and have probably read the books before.

Ratings

Interview

Review

Comic Strip

These were in the metro on the day of the release of The Hobbit: Desolation of Smaug.

Targets daily commuters of all ages.

In the Metro, on the day before the release of Kill Your Darlings, there was a full article about it, as well as a review/rating on it.

Targets everyone who reads the Metro newspaper, including those who commuted daily using the train.

Below the line advertising in the Metro newspaper comic section. 

This targets generally people who read the metro but mainly kids who like the comics.

This type of advertising raises awareness of it's release.

Took quick snaps of the trailer of The Hobbit DofS which was played before the film, 'The Hunger Games: Catching Fire'

Targeting all the kids that was there to watch the film.

In the cinema, outside each of the screens, there were The Hobbit posters.

Targets everyone who goes to the cinema.

The Hobbit

 



An advertisement in the Metro advertising the competition to win a holiday to New Zealand with Odeon.
This reaches daily commuters on the train.

Kill Your Darlings



Kill Your Darlings billboard poster underground at Bounds Green Station.
This is able to target everyone who passes this station on the way to somewhere.