On the KYD facebook page.

Reaches people all over the world that has liked their pages and those who are friends with the people sharing the link.

A special Hobbit: Desolation of Smaug calendar form sold in waterstones.

Attracts people who go to waterstones to buy books and have probably read the books before.

Ratings

Interview

Review

Comic Strip

These were in the metro on the day of the release of The Hobbit: Desolation of Smaug.

Targets daily commuters of all ages.

In the Metro, on the day before the release of Kill Your Darlings, there was a full article about it, as well as a review/rating on it.

Targets everyone who reads the Metro newspaper, including those who commuted daily using the train.

Below the line advertising in the Metro newspaper comic section. 

This targets generally people who read the metro but mainly kids who like the comics.

This type of advertising raises awareness of it's release.

Took quick snaps of the trailer of The Hobbit DofS which was played before the film, 'The Hunger Games: Catching Fire'

Targeting all the kids that was there to watch the film.

In the cinema, outside each of the screens, there were The Hobbit posters.

Targets everyone who goes to the cinema.

The Hobbit

 



An advertisement in the Metro advertising the competition to win a holiday to New Zealand with Odeon.
This reaches daily commuters on the train.

Kill Your Darlings



Kill Your Darlings billboard poster underground at Bounds Green Station.
This is able to target everyone who passes this station on the way to somewhere.

Kill Your Darlings

Interview of Daniel Radcliffe at the BFI London Film Festival. There are many on youtube, here is one(above)

Audience: Everyone including those who are subscribed to the youtube channel that is uploading the video. 

Kill Your Darlings

http://owlgalleon45.tumblr.com/post/67703388789

On ITV News 6PM, Daniel Radcliffe is at the Cut up event in Waterloo to celebrate the launch of 'Kill Your Darlings'

Audience: Everyone in waterloo and people who watch ITV in the evening.

Kill Your Darlings

http://www.theguardian.com/film/video/2013/nov/22/daniel-radcliffe-video-interview

The Guardian behind the scene photoshoot and interview

Audience: 25-54 year old middle-class people.

The Hobbit

Magazines exposing 'The Hobbit: The Desolation of Smaug'

SFX Magazine-Interview with the main actors of The Hobbit.
Audience- Sci-fi fans, middle-class young adults

 Empire Magazine- Has limited edition Hobbit Collector's set of 4 to attract the fans.
Audience: 16-30 year old middle-class people.

MyM Magazine- 'The Hobbit: Desolation of Smaug' will be in the next issue of this magazine, as promoted in the images above.

Audience- Fans of movies, animes, manga, games and media. 

SciFiNow Magazine:
Audience: Key audience profile is 80% males, 20% female, ages 20-45

SciFiNow's Terms:
Heroes-
SciFiNow attactracts affluent, discerning consumers, investing early in the latest technology and the coolest new brands. They look to SciFiNow to guide them through their burgeoning fascination in genre entertainment.

Trekkies-
Immensely loyal heavy investors in their favourite brands

Hobbits-
Voracious readers of industry professionals, they are informed and aware literary enthusiasts who interact with SciFiNow as a source of knowledge.

The Hobbit: Desolation of Smaug Brief Reseach

UK Release Date? 
13th December 2013

Institutions behind the film's production and distribution? 
Production:  Metro-Goldwyn-Mayer(MGM)
                     New Line Cinema
                     WingNut Films.

Distribution: Warner Bros
                       Cocinsa
                       Forum Hungary.

Film production budget?
$250,000,000 (from MGM and New Line Cinema)

Nationality of film?
American

Any connections with other films?
It is a sequel to a three-part film series, which begins with 'The Hobbit: An Unexpected Journey' and the one after it will be 'The Hobbit: There and Back Again'. These three films are the prequel to 'The Lord of the Rings Trilogy'.

Director?
Peter Jackson

Star name in cast?
Benedict Cumberbatch- Smaug/ The Necromancer
Evangeline Lill- as Tauriel
Richard Armitage- as Thorin
Orlando Bloom- as Legolas
Hugo Weaving- as Elrond
Ian MacKellen- as Gandalf
Martin Freeman- as Bilbo

What is the film about?
The film will take Thorin and Company to Beorn's house, through Mirkwood, Laketown and eventually, into Smaug's lair

Target Audience?
Fans of 'Lord of the Rings' as well as lovers of the genre, which in this case is Fantasy, Drama, Action, Adventure and Sci-fi.

Kill You Darling Brief Research

UK Release Date? 
6th December 2013

Institutions behind the film's production and distribution? 
Production:  Killer Films
                     Benaroya Pictures
                     Outpost Studios

Distribution: Sony Pictures Classics
                      The Works UK Distribution
                      Future Film
                      Lumiere
                      Paris Filmes

Film production budget?
N/A

Nationality of film?
American

Any connections with other films?
None

Director?
John Krokidas

Star name in cast?
Daniel Radcliffe as Allen Ginsburg (main character)
Ben Foster
Jack Huston
Dane Dehaan
Michael C. Hall

What is the film about?
A murder in 1944 draws together the great poets of the beat generation: Allen Ginsberg, Jack Kerouac and William Burroughs. -IMdb

Target Audience?
Fans of Daniel Radcliffe as well as fans of the genres(Drama, Romance, Thriller and Biographical films)