Below the line advertising in the Metro newspaper comic section.
This targets generally people who read the metro but mainly kids who like the comics.
This type of advertising raises awareness of it's release.
Took quick snaps of the trailer of The Hobbit DofS which was played before the film, 'The Hunger Games: Catching Fire'
Targeting all the kids that was there to watch the film.
In the cinema, outside each of the screens, there were The Hobbit posters.
Targets everyone who goes to the cinema.
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