The Hobbit

Magazines exposing 'The Hobbit: The Desolation of Smaug'

SFX Magazine-Interview with the main actors of The Hobbit.
Audience- Sci-fi fans, middle-class young adults

 Empire Magazine- Has limited edition Hobbit Collector's set of 4 to attract the fans.
Audience: 16-30 year old middle-class people.

MyM Magazine- 'The Hobbit: Desolation of Smaug' will be in the next issue of this magazine, as promoted in the images above.

Audience- Fans of movies, animes, manga, games and media. 

SciFiNow Magazine:
Audience: Key audience profile is 80% males, 20% female, ages 20-45

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Immensely loyal heavy investors in their favourite brands

Hobbits-
Voracious readers of industry professionals, they are informed and aware literary enthusiasts who interact with SciFiNow as a source of knowledge.