Example 1)
Win TIX to see 'Kill your Darlings' with the KYD cut-up exhibition facebook event. It is a below the line example, which attracts everyone that is on facebook which is easily updateable and reaches large numbers.
Example 2)
Radio 2 BBC Interview on iPlayer Radio. This targets middle class adults who listen to Radio BBC 2 in the afternoon. This is valuable marketing opportunity since it's viral potential.
Example 3)
BFI London film festival interview on youtube. There are many examples of this but my example if from Red Carpet News TV. This is a below the line example from an above the line event and reaches everyone on youtube which means it's global and is in short-form content.
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